Technical Integration

Real product work usually means three or four systems talking to each other through APIs and webhooks. The pieces in this cluster cover the integration patterns we use most often: Webflow as the marketing surface plugged into Supabase for the data layer, Next.js as the product layer, and increasingly an AI integration somewhere in the stack. We document the wiring that holds up under load and the failure modes that cost a day of debugging if you have not seen them before.

Topics here: connecting Webflow to Supabase via the Data API and via direct webhooks, the trade-offs between client-side and server-side data fetching, edge functions for personalization without hitting an origin server on every request, AI integration patterns against the Anthropic API and OpenAI, vector search for product features that need retrieval over a knowledge base, webhook idempotency and how to make payment integrations not double-charge, content sync between a CMS and an external store, and the cases where the integration is enough complexity to justify moving the surface to a custom Next.js build instead of stretching the no-code platform past its design intent.