Redesign · CRO · retail readiness
Your product grew up. Your website should too.
We redesign CPG websites that still feel like version one: stronger product hierarchy, clearer storytelling, better mobile UX and a digital system that matches where the brand is going next.
Best for
Brands that have outgrown their first site
Goal
Clarity · conversion · stronger brand perception
Approach
Audit first, redesign second
Redesign around evidence, not taste
We start by identifying what is actually underperforming: navigation, product comprehension, mobile conversion, landing-page structure, visual inconsistency, speed or missing retail signals. The redesign follows those findings.
What usually changes
- Homepage and product architecture.
- Mobile-first buying paths.
- Product detail pages and bundles.
- Retail, wholesale and brand-story sections.
- Design system and reusable campaign modules.
Start with the right path
Frequently asked questions
- When should a CPG brand redesign its website?
- Usually when the product, retail footprint or brand has evolved but the site still looks like the launch-stage version of the company.
- Do we need a full rebrand first?
- No. Many projects are digital-system upgrades using the current brand, packaging and photography as the foundation.
- Can you keep our existing Shopify backend?
- Yes. We can redesign the storefront while preserving the existing catalog, operations and integrations where they still make sense.
LIVV × CPG
Build the digital side of your brand like it already belongs on the shelf.
Tell us where the brand is today and what the next retail or growth milestone looks like. We will recommend the smallest useful scope.
