Shopify for CPG
Shopify stores that sell the product without flattening the brand.
For CPG founders, ecommerce has to do two jobs at once: make the product feel desirable and make buying it effortless. We design Shopify systems that preserve brand character while improving the parts that drive conversion.
Platform
Shopify
Typical work
Redesign · PDPs · Bundles · Campaigns · Mobile UX
Goal
More clarity, better merchandising and less purchase friction
From shelf story to product page
Packaging gets a few seconds of attention in-store. A Shopify product page gets the same test online. We structure the page so shoppers understand what it is, why it is different and what to buy next without scrolling through generic ecommerce blocks.
What we optimize
- Homepage merchandising and category structure.
- Product detail pages and ingredient or benefit storytelling.
- Bundles, subscriptions and repeat-purchase paths.
- Mobile navigation, cart and checkout-adjacent UX.
- Campaign landing pages for launches and paid media.
- Reusable sections for the internal growth team.
No unnecessary rebuild
If the existing Shopify foundation is sound, we work within it. A focused redesign of the highest-impact templates can often create more value than replacing the whole store.
Related CPG services
Frequently asked questions
- Does LIVV build Shopify stores for CPG brands?
- Yes. We design and implement Shopify stores for emerging consumer brands, with a focus on product storytelling, mobile UX, merchandising and conversion.
- Can you improve an existing Shopify store instead of rebuilding it?
- Yes. We can audit the current theme and prioritize changes to navigation, PDPs, bundles, subscriptions, campaign pages and content modules before deciding whether a rebuild is justified.
- Do you support subscriptions and bundles?
- Yes. We can design the customer experience around bundles, subscriptions and repeat purchase flows, then work with the appropriate Shopify apps or custom implementation.
LIVV × CPG
Build the digital side of your brand like it already belongs on the shelf.
Tell us where the brand is today and what the next retail or growth milestone looks like. We will recommend the smallest useful scope.

